Op-Eds and Features

opeds-and-features

 



Medical bias can be deadly. Our research found a way to curb it 

Damon Centola
November 2021
Our research has found a way to remove race & gender bias from clinicians’ patient recommendations and improve healthcare for everyone through group reasoning via structured social networks.




The Dangers of Social Media 

Damon Centola
July 2021
Social media platforms are incentivized to instigate “tribal loyalties” that polarize us and make us intolerant of differing points of view. This article highlights several tactics you can easily employ to avoid these pitfalls.




TikTok stars shouldn’t hawk vaccines 


“network-dynamics-of-category-emergence-98x98"Damon Centola
August 2021
It’s good news that the White House sees the urgency of persuading people to get vaccinated and sees potential in targeted social messaging. But social media influencers aren’t the right spokespeople.





How to turn the tide on vaccine hesitancy: Apply an algorithm that actually works 


“network-dynamics-of-category-emergence-98x98"Damon Centola
August 2021
Now more than ever, applying our learnings on complex contagions and social influence can help get us out of this wrenching pandemic.





Well-connected members of tight-knit groups spread controversial ideas much more readily than “influencers” 


Amy McDermott
July 2021
Want to spread a complex idea? Target small, tight-knit groups with wide bridges to other groups, and watch how momentum builds as individual members influence each other.




The Contagion of Doubt: Vaccines and Social Media 


“network-dynamics-of-category-emergence-98x98"Damon Centola
May 2021
Spreading fear, uncertainty and doubt is an effective tactic. It spreads suspicion and leads people to retreat back to the assumed safest choice.




How to Handle the Face Mask/Vaccine Challenge 


“network-dynamics-of-category-emergence-98x98"Damon Centola
January 2021
Why people’s social networks are the key to defeating COVID-19.






Considering Network Interventions


Damon Centola
December 2020
Social policy amidst the COVID-19 pandemic must harness the strength of people’s support networks to curtail infection rates and prevent a severe economic downturn.




Why Social Media Makes Us More Polarized and How to Fix It 


“network-dynamics-of-category-emergence-98x98"Damon Centola
October 2020
Research shows it’s the influencers, not the networks themselves, that amplify differences between us.




Physician Networks and the Complex Contagion of Medical Treatment 


Damon Centola
January 2020
Peer networks can influence physicians’ decision-making and willingness to adopt new medical treatments through simple or complex contagion.




Research: For Crowdsourcing to Work, Everyone Needs an Equal Voice


Joshua Becker and Edward “Ned” Smith
July 2019
New research finds that the wisdom of crowds is more robust than previously thought – it can even withstand the groupthink of similar-minded people.




Influential Networks 


Damon Centola
May 2019
While simple contagions spread efficiently from highly connected ‘influencers’, new research has revealed another kind of spreading process, that of complex contagions, which follows surprisingly different pathways to disperse.




The 25 Percent Tipping Point for Social Change
 

“network-dynamics-of-category-emergence-98x98"Damon Centola
May 2019
New research on social norms shows how to reach critical mass.

 




The Truth About Behavioral Change 


Damon Centola
November 2018
The latest thinking on social networks explains why new technologies and innovative behaviors really spread. It’s not about “going viral.”




Which Is Better, Support or Competition? 


“network-dynamics-of-category-emergence-98x98"Damon Centola
November 2018
What kinds of social media networks are best for helping you to exercise?






What Can “Alice in Wonderland” Tell Us About Life Online? 


“network-dynamics-of-category-emergence-98x98"Damon Centola
November 2018
How pressure from “the Red Queen” can change social norms.






Social Learning and Political Polarization 


“network-dynamics-of-category-emergence-98x98"Damon Centola
November 2018
How social networks can create a wiser, more informed electorate.






How Minority Viewpoints Become Minority Ones 


Roni Dengler
June 2018
New study suggests the “tipping point” for change is when 25% agree.






Controlling public opinion: what the debate over ‘The Dress’ reveals 


Damon Centola
April 2015
Our research indicates that the emergence and polarization of public opinion may be explained as an unintended consequence of people’s influence over one another. 




Experimenting with Buddies 


Marco J. van der Leij
December 2011
Internet networks start to unravel the role of social networks in the spread of behavior in society.