In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior–in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate.
In this study, we use formal models and online experiments to see how categories emergence in social networks. Specifically, we develop novel theories and analyses to explain how categories emerge in social networks of various sizes and topologies.
We welcome you to join us at ASA pre-conference on August 10th, 2018 at the Annenberg School for Communication. This conference will feature experts from around the country who specialize in a new type of sociological research, “Computational Sociology.”
This course condenses the last decade of cutting-edge research on these topics into six modules. Each module provides an in-depth look at a particular research puzzle -with a focus on agent-based models and network theories of social change.
In an online experiment, we use engineered social networks to harness peer influence among smokers and nonsmokers in such a way that counteracts and eliminates biased interpretations of warning labels.
We explore stability of status hierarchy by introducing fair social exchanges within a stratified population. We also investigate effects of network structure in these processes.
In this study, we provide a method for facilitating cross-party communication that eliminates biased interpretations of climate data among conservatives, while also improving the interpretations of liberals.
This project is designed to understand how encouraging information flow between physicians and institutions can improve the accuracy of medical diagnoses.
In a randomized controlled trial, we evaluate the effects of social support and social comparison independently, and in combination, to determine how social motivations for behavior change directly impact people’s exercise activity.
The “tipping point” is a common explanation for sudden shifts in collective behavior, but the limitations of historical evidence and conflicting theoretical models present a challenge to understanding how a small but committed group can change the behavior of an entire population.
Do reduced barriers to social exchange create more durable forms of inequality? We investigate this puzzle with a simple model of pairwise bargaining in populations stuck in states of inter-group inequality.
This project seeks to understand the discussion of HPV vaccination and cervical cancer on social media. Cervical cancer causes 4,220 annual deaths. 17% women do not receive appropriate Pap smear screening.
Check here for the latest papers, publications and information about the Network Dynamics Group.
The authors demonstrate the uses of agent-based computational models in an application to a social enigma they call the “emperor’s dilemma,” based on the Hans Christian Andersen fable.
Studies of cultural differentiation have shown that social mechanisms that normally lead to cultural convergence—homophily and influence—can also explain how distinct cultural groups can form.
A class of inhomogenously wired networks called “scale-free” networks have been shown to be more robust against failure than more homogenously connected exponential networks.
How do online health networks evolve? A growing number of online health communities offer individuals the opportunity to receive information, advice, and support from their peers.
To understand how changes in people’s social “neighborhoods” affect the spread of health innovations, we developed an in vivo study that manipulated the level of “homophily”—similarity of social contacts—among the participants in an online fitness program.
Formal theories of collective action face the problem that in large groups a single actor makes such a small impact on the collective good that cooperation is irrational.
In collective behaviors with strongly self-reinforcing dynamics, incentives to participate increase with the number of participants, such that incentives are highest when the full population has adopted the behavior.
How do norms emerge? In small groups, people have complete knowledge of one another’s behaviors, making it relatively easy to create shared expectations.
Do efficient communication networks increase collective intelligence? Scientists, engineers and strategists all work within highly connected environments where each person’s solutions are used to inspire and inform the work of others.
Decentralized networks offer enormous potential for crowd-sourced information aggregation, whether it takes the form of emergent market forces or a deliberative organizational process.
Exposure to women using a novel method of contraception has the potential to influence contraceptive beliefs, and ultimately an individual’s decision to use contraception.
Sedentary lifestyle is an escalating national and global epidemic that has commanded increasing attention from health care professionals and social scientists.
Recent research on social contagion has demonstrated significant effects of network topology on the dynamics of diffusion. However, network topologies are not given a priori.
The strength of weak ties is that they tend to be long—they connect socially distant locations, allowing information to diffuse rapidly. The authors test whether this “strength of weak ties” generalizes from simple to complex contagions.
Harnessing the new opportunity offered by social media, our research pioneered the use of online technologies to investigate the effects of social structure on the spread of health behaviors.